eCommerce

NEW YORK — Department store retailers reported strong sales in January as shoppers responded positively to post-holiday clearance events.  

Overall, the 20 retailers reporting January comps saw an average rise of 5.1%, according to the International Council of Shopping Centers, which beat the mall trade group’s 3% forecasted rise.

FRAMINGHAM, Mass. — Staples has launched a new campaign aimed at drawing attention to its vast assortment of products for the small business customer.

The commercials, including one 30-second and three 15-second varieties, will begin airing on Feb. 11 and will highlight Staples all-in-one-place availability of products and services.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

Online sales returned to pre-recession growth levels in 2012, advancing 15% to a record $186.2 billion, according to a year end recap by online measurement firm comScore.

Austin, Texas -- Online coupon site RetailMeNot.com reported Thursday that men outspend women by more than $120 on Valentine’s Day gift giving.

According to the just-released results of the Valentine edition of RetailMeNot.com’s Shoppers Trend Report, the average person in a relationship plans to spend $226 for Valentine’s Day this year; the break-out is dominated by men, however, as they plan to spend $287 versus women at $164.

City of Commerce, Calif. -- 99 Cents Only Stores reported Thursday that profit for the quarter ended Dec. 29 rose 6.5% to $51 million, compared with $47.9 million in the year-ago period.

Total sales increased 8.8% to $35.6 million, from $403.9 million last year. Same-store sales rose 4.3%.

The company said it plans to open six stores during the fourth quarter, with most slated to open in California.
 

Reston, Va. -- A report released Thursday by comScore found that retail e-commerce sales in the U.S. rose to $186.2 billion in 2012, an increase of 15% and the strongest annual growth rate since before the recession.

Fourth quarter 2012 sales grew 14% year-over-year to $56.8 billion, marking the first-ever $50 billion quarter. It also represents the 13th consecutive quarter of positive year-over-year growth and ninth consecutive quarter of double-digit growth.
 

San Francisco -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

Dallas -- Alliance Data Systems Corp. announced Thursday that its Canadian loyalty business signed a new multi-year agreement with Staples Canada Inc., which operates about 330 locations under the banners Staples and Bureau en Gros.

Staples Canada joined Alliance’s Air Miles Reward Program, under which reward miles are redeemed for more than 1,000 different rewards. The retailer will launch the program in-store and online in March.

New York -- There were few missteps among the discounters in January, as most posted strong results, many surpassing Wall Street expectations.

Target reported a same-store sales rise of 3.1%, topping Wall Street expectations. Total sales surged 29.6% to $5.97 billion in January.