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Holiday Forecast Calls for Strong November
Earlier promotional shift, late Hanukkah to affect shopping season
With each passing year, it seems like the twinkly lights, newspaper inserts and door busters galore start earlier and earlier. The 2014 holiday season will be no different. As stores pull out all the stops to offer holiday promotions as early as possible this upcoming season, consumers will continue to shift their shopping dollars to November.
When the clock strikes midnight on Halloween, it will kick off the official holiday shopping season, which is measured from Nov. -
Smart Furniture Uses Mobile to Promote Home for the Holidays
Furniture doesn’t leap to mind as a common holiday gift item. But by optimizing its customer experience for mobile devices and utilizing advanced personalization, Chattanooga, Tennessee-based online retailer Smart Furniture (which also runs a single flagship store) is making consumers think of the home for the holidays.
“Last year, we had the single biggest traffic pattern shift in company history,” said T.J. Gentle, president and CEO of Smart Furniture.
