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Rakuten Marketing strong in first quarter
Rakuten Marketing experienced strong results for the first quarter of 2014 across all of its digital marketing channels.
The company especially highlighted the double-digit growth that advertisers realized through its affiliate, mobile and search marketing technology and services. Additionally, the company signed several new advertisers throughout the quarter that were either new to Rakuten Marketing, or have expanded their existing investments with the company to include additional marketing channels.
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Amazon grows online-only subscription streaming service footprint
As news surfaced about Netflix increasing its prices to new members (and to existing members in a year or two), Amazon was signing a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming.