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Study: Deal sites could save consumers $5 billion during holidays
Austin, Texas - Based on previous savings experienced during the holiday season in 2013 and projected industry growth in 2014, U.S. shoppers have the opportunity to save more than $5 billion dollars by using deal and offer websites during the upcoming holiday season. According to a new study from RetailMeNot and Dr. Jason Abrevaya, Ph.D., economics department chair at the University of Texas at Austin, consumers have the potential to save more than $200 an hour while using RetailMeNot.com, or $34 in 10 minutes.
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PowerReviews, Olapic team up to offer user-generated content solutions
PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, a visual commerce platform for collecting, curating and sharing customer photos and videos on e-commerce sites.
The companies believe their strategic partnership can help brands and retailers create more authentic and compelling e-commerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.