Simon’s Livermore Premium Outlets undergoing major expansion, rebranding

Livermore, Calif. -- Simon announced today that Livermore Premium Outlets, the Bay Area's premier outlet shopping center, will be rebranded and named San Francisco Premium Outlets in conjunction with its major expansion.



The 512,000-sq.-ft. center opened in 2012 and is currently undergoing a significant expansion to add 185,000 sq. ft. to be populated by leading designer brands, opening on August 13, 2015.



"The new name better reflects that residents from the entire Bay area as well as visitors from all over the world are shopping and enjoying the superior mix of merchants that is offered by San Francisco Premium Outlets," said Stephen Yalof, CEO of Premium Outlets. "The rebranding of the center will also serve to further highlight the exciting additional merchants and amenities that are being added as part of the current expansion."