eBay Enterprise upgrades mobile solutions

eBay Enterprise has released the latest versions of Magento Enterprise Edition (version 1.14) and Community Edition (version 1.9). Both editions include a new responsive reference design theme, Bill Me Later as a payment option and PayPal Express Checkout improvements.



Magento Enterprise Edition will also include faster search indexing. The upgrades make it easier and less expensive for retailers to provide seamless mobile experiences and provide new payment options for customers, improving conversion rates and sales.



“We are very excited about these two releases, as they build on our track record of advancing the out–of-box feature set of the core Magento code, and extending the performance and scalability of the fastest growing commerce platform in the Internet Retailer Top 500,” said Mark Lavelle, head of product and strategy, eBay Enterprise. “The latest Magento platform updates are a direct reflection of our commitment to help brands and retailers quickly and cost-effectively deliver a better shopping experience.”



Using CSS3, HTML5 and natively available jQuery, the new responsive design reference theme is built on modern technologies and incorporates best practices for mobile sites. Retailers are now able to obtain a tablet- and smartphone-friendly responsive site in approximately half the time as previously required, accelerating time to market. Implementing a single responsive site helps retailers control brand consistency, make quick site changes to capitalize on immediate opportunities and reduce ongoing maintenance costs.



“Mobile commerce is growing at a rapid pace and as an innovative company, it is important for us to respond quickly with a solution that enables better engagement with customers and a more consistent user experience, regardless of the device used,” said Christopher Murray, e-commerce leader, global e-transformation at 3M. “Magento’s new responsive design reference theme helped us achieve that on our direct commerce sites, while reducing our time to market by about 50%.”



“Magento and PayPal are further extending their partnership to provide innovative new solutions to Magento platform customers,” said Lavelle. “The Bill Me Later integration provides great benefits for all involved — customers can now spread out payments and retailers can sell more merchandise and drive repeat purchases.”