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H&M previews summer looks with summer camp event
Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.
Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.
"I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.
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Kahuna helps businesses generate mobile purchases
Kahuna, a marketing automation company for mobile, is touting its new Conversion Campaigns as a “first-of-its-kind solution” that it says can translate consumer interest into “significant” mobile sales and revenue.
According to Kahuna, its customers, such as 1-800-Flowers and Karmaloop, have already experienced an 18 to 33% uplift in revenue from these mobile users thanks to Conversion Campaigns.