H&M previews summer looks with summer camp event

Retailer H&M showed off items from its summer fashion line with a summer camp-themed event in Brooklyn.



Following a preview of the fashion retailer, guests participated in postcard writing activities and played Ping-Pong, culminating in a performance by Zoe Kravitz’s band, Lolawolf, around a campfire.



"I think H&M does a really great job making clothes that are affordable but still fashionable and well made,” Kravitz said.



For this event, H&M partnered with preservation group Riverkeeper, which works toward cleaner water for New Yorkers and preserving the Hudson River.

This was the fashion retailer’s first event in Brooklyn, where there are two locations. Currently, there are 12 locations in Manhattan, soon to be 12 as H&M prepares to open its largest New York location on Fifth Avenue.