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Another retailer joins the innovation lab ranks
Denver – Another company has joined the constantly expanding ranks of retailers who operate proprietary innovation labs.
Demonstrating that the appeal of innovation labs is moving beyond major chains, specialty online retailer eBags is teaming with Iterate Studio to jointly create a two-part innovation lab.
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Belk goes omnichannel for back-to-school
Belk Inc. looks like it has found a winner in a just-completed omnichannel back-to-school promotion.
Working with digital marketing provider HelloWorld, Belk allowed customers to both submit and vote on “looks” such as dorm room, game day and night out, created with Belk merchandise.

