eCommerce

Back in September 2013, I wrote a TechBytes column about how millennials aren’t that different from prior young generations in their interests and needs. I have since realized there are a few unique millennial social trends which reflect specific generational consumer attributes. Using leading-edge technology, retailers can effectively meet the generational needs of this increasingly important customer demographic.

Rock is Dead

Leading European apparel retailer Primark is so confident its brand of fast fashion will appeal to American shoppers it has leased a 677,000-sq.-ft. distribution center to support its new stores opening this month.

The first Primark store opens on Sept. 10 in Boston and will be followed by a second opening in November at the King of Prussia mall in Philadelphia. Six additional openings are planned before year end in Burlington and Braintree, Mass., Danbury, Conn., Freehold, N.J., Willow Grove, Pa. and Staten Island.

Garden City, N.Y. -- Simon announced that Roosevelt Field, located in Garden City, New York, has entered its final stages of redevelopment, and also released the names of retail brands to occupy the new two-level retail wing. Most of the stores, with some opening early September, will make their Long Island debut. The new wing will lead to the area's first Neiman Marcus store opening in February 2016.

San Jose, Calif. -- The back-to-school season traditionally gives retailers a much-needed boost, bringing traffic into stores in August. How did things turn out this year?

Not so great it turns out, according to RetailNext Inc., which provides retail analytics for brick-and-mortar stores. The firm’s, monthly Retail Performance Pulse revealed a 7.3% year-over-year decrease in sales on a 9.9% decline in traffic at physical stores for the retail month of August (Aug. 2 through Aug. 29 on the retail 4-5-4 calendar).

The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.

Despite reporting ho-hum sales for July, Costco said Thursday that its comps for the fourth quarter and fiscal year were up an impressive 6%.

Philadelphia -- Teen and tween fave Five Below Inc. may not be meeting sales projections, but it remains on track for store expansion, with plans to open a total of 70 net new stores during fiscal 2015, including 16 net new stores in the third quarter.

The company, where every item costs no more than $5, is achieving its profitability targets, but doing so with productivity improvement in its selling space that is surprisingly weak given the newness of its store base.

Internet retailers entering the physical space continues to be a growing trend, if the new Sole Society store in Santa Monica, Calif., is any indication.

The company opened the doors to its first brick-and-mortar retail store at Santa Monica Place this week. Launched in 2011, the Los Angeles-based online footwear brand kicked up buzz by delivering stylish $100-and-under shoes directly to consumers' doors.