C-store in a box looks to expand

Shop24 gives new meaning to the phrase “small format” and recently named a new vp of marketing and business development to help grow its footprint.



Shop24 is an unconventional retail concept that blends convenience store retailing with vending machine technology to provide an automated and refrigerated convenience store capable of offering 200 products. The company’s only has 27 locations currently, but 10 more installations are due in the coming months. Its flagship product is a massive refrigerated vending machine that measures 13 feet wide, 10 feet deep and 10 feet tall. It occupies about 136 square feet and is equipped with seven cameras for security and operational purposes.

To help drive growth, Shop24 named David Brotherton to the role of vp of marketing and business development with responsibility for further defining and activating the Shop24 brand, improving site selection and selling processes, developing Shop24's customer relationship management capabilities, increasing same store revenue and optimizing the category management function.



Brotherton most recently served as a senior brand manager at Bob Evans Farms where he was responsible for marketing and managing the restaurant chain’s consumer package goods product portfolio. He also held brand management roles as Terex Corporation and Kimberly-Clark and was a management consultant at PricewaterhouseCoopers.



"Dave's breadth of experience, from performance improvement consulting, to marketing and brand management, to retail merchandising, is crucial as we elevate the Shop24 brand, enhance the shopper experience, and grow new store and same store revenue,” said company CEO Matt McGovern. “Shop24 Global is poised for significant growth and Dave's thought leadership and business management skills will help propel our brand and retail service offering at this exciting time in our company's history."