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Why retailers should know about Twitter 'moments'
It won’t impact retailers’ bottom line as much as the new Buy Now button, but Twitter is continuing its evolution into more of a sales-oriented digital platform.
Twitter is testing a new feature called “Promoted Moments,” which builds on its Moments offering that was launched at the beginning of October. Twitter Moments allows users to click on a special tab and view a curated list of stories considered to be the “best” on Twitter.
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Kroger expands click & collect
Kroger customers who don’t have time to do their own shopping have another option.
At its investor meeting, Kroger officially announced the name of its click & collect program – “ClickList.” Click & collect lets customers select (and in many cases pay) for groceries online. Store employees then gather the items off store shelves for convenient customer pickup.
