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No free haircuts at JCP this year
J.C. Penney is counting on a familiar blend of promotional tactics for the 2013 back-to-school season after a slate of merchandising initiatives and a free haircut offer ended horribly last year.
The department store retailer is touting the availability of some familiar brands and promotional pricing along with a new Joe Fresh Kids brand, expanded Levi’s assortments, free customization kits with the purchase of backpacks and shoes during August and dedicated landing pages at Jcp.com for key brands such as Arizona, Levi’s and Total Girl.
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Uber offers on-demand ice cream to mobile users
San Francisco – On July 19, online transportation service provider Uber is offering a one-day promotion where mobile customers could use the Uber app to order on-demand ice cream from an ice cream truck.
App users in 33 global cities, including 22 in the U.S. and Canada, have a one-day “order ice cream” option on their app. If one of several ice cream trucks deployed in each city is available, customers can order a bundle of five to six ice cream treats with payment directly charged to their Uber account.