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Zappos.com takes loyalty to a new level
Zappos.com has found a new way to “wow” its passionate shoppers. In a strategic move to drive engagement, the online shoe retailer launched its first-ever loyalty program. Called Zappos Rewards, the progression-based program will allow customers to earn points toward future purchases, get free expedited shipping on all orders, and receive early access to exclusive products and sales. -
Study: Site experience makes Amazon first with consumers in product search
A high-quality site experience makes Amazon the place where more than half (55%) of consumers go to first for products online. That’s according to the second annual “State of Amazon” study from personalization platform company BloomReach, which found that search engines and retailers lost almost equal ground with consumers, 28% and 16% respectively, while Amazon increased its share by 11% over last year. Fifty-three percent felt Amazon had the best site experience overall.

