-
Belk says 'I do' to wedding registry app
As retailers race to make their gift registry services more interactive, Belk is launching a new wedding registry app.
In addition to in-store kiosks, registrants can now set up a registry, manage their registry and scan items using their smartphones.
The app features tips on what to register for and a registry checklist to make sure no items are missed. Any time a registrant is in the store and sees a new item they would like to add, they can scan from their smart phone to immediately add the item to their registry.
-
Unilever launches Chinese e-commerce site
As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.
The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline. Notably, the flagship store will make available three product lines from Lux's shampoo range, which are currently the best-selling shampoo products in the Japanese market.

