-
Aldi, Google and Amazon top survey of ‘simple’ brands
New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,
-
GNC to invest in supply chain following third quarter results
GNC plans to make some major supply chain investments in 2014, including opening a fourth distribution center serving domestic stores, located near Indianapolis, following strong results for the third quarter.
The company reported a net income increase of 17.3%, from $62.2 million to $73 million.
Revenue grew about 9%, from $621.6 million to $675.6 million. Same store sales increased approximately 6.7% in domestic company-owned stores, including GNC.com sales, in the quarter, while in domestic franchise locations, same-store sales increased 5.9%.