eCommerce

June 2, 2015: David Brandon is named chairman and CEO, effective July 1, succeeding the retiring Antonio Urcelay.

November 2013: Former Walmart executive Hank Mullany is named president of Toys “R” Us, U.S.

October 2013: 17-year Toys “R” Us veteran Antonio Urcelay is named chairman and CEO after serving in an interim role for five months.

So many new stores, so little space. Here are my top faves of the year:

Retailers who develop their e-commerce environments for mobile phone users appear to be on the right track.

According to the new Q3 Shopping Index from e-commerce platform provider Demandware Inc., tablets now account for only 11% of digital commerce traffic, down 22% from its peak of near 15% in the first quarter of 2014.
Meanwhile, mobile phones account for 41% of digital commerce traffic. Desktops still lead with 48% of traffic, but the only platform showing traffic growth is mobile phone.

When it comes to increasing brand awareness on social media for the holidays, a few chains stand out.

GameStop forecast an exceptionally wide range of same store sales possibilities during the fourth quarter following weaker than expected third quarter results.

First it was Black Friday encroaching on Thanksgiving. Now, Cyber Monday is bleeding into Sunday night with Walmart and Target employing new promotional strategies.

Holiday is going to have a new look this year, as retailers take a different approach to the shopping season. As a result of consumers’ overwhelming focus on price, online shopping and free shipping incentives, retailers have been forced to rethink their strategies. As part of our ongoing series of retail industry surveys, HRC Advisory recently spoke with over a dozen top U.S. retailers to gauge what’s to come for the 2015 holiday season.

A familiar name factors heavily into the online holiday shopping plans of consumers.

REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.

The Seattle-based retailer announced Monday that more than 150 other companies, nonprofit organizations and agencies that support state and national parks are also encouraging people to spend Black Friday outside. As Thanksgiving approaches, REI says it plans to recognize the hundreds of thousands of people and partner organizations that are opting to enjoy the outdoors with friends and family.

Asurion Retail Solutions has introduced an unlimited device protection plan to help retailers build stronger, more connected relationships with small businesses and consumers.

The new initiative is a first-to-retail product innovation, according to Asurion, that allows retailers to serve as a single-source destination for customers’ protection coverage needs across an unlimited number of devices purchased from any retailer.