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And Amazon’s holiday pricing strategy is…
An analysis of Amazon.com’s holiday pricing for its best-selling items reveals two key strategic trends.
According to research from product intelligence technology provider 360pi, Amazon’s top two price dynamic categories: were best-selling office/school products (55% repriced one day to the next) and best-selling toys/games (45%).
Other categories that saw a high level of price dynamism were electronics and clothing, which are both highly contested gift categories.
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Online delivery competition heats up among big names
More customers in more parts of the country now have access to more goods available for online order, with delivery the next or even same day.
Google and Amazon.com are trading blows in their battle to offer online delivery of a variety of goods, for a fee.

