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Making a case for unified commerce
Centralized operating platforms help retailers become digitally competitive, according to Jimmy Duvall, chief product officer of BigCommerce. Duvall told Chain Store Age that integrated platforms are key for brands that want to deliver exceptional, targeted customer experiences.
What trends are changing the game for omnichannel retailers — especially those that are not digitally native?
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Physical, digital … it’s all retail to me
As department stores continue to falter and Amazon continues to grow and the “Malls are Dead” headlines continue to proliferate in the general press, one glaring fact rears its head: We built way, way, way too many malls to begin with. Average retail square footage per person in America, by several accounts, is four times that of other industrialized nations like the United Kingdom and Japan.

