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ShopperTrak: Last four days before Christmas to be among 10 busiest
Chicago -- Four of the 10 busiest holiday shopping days will occur between Dec. 20 and Dec. 24, and retailers should prepare accordingly, according to ShopperTrak, a leading provider of shopper analytics. Additionally, with a shortened shopping season and only four weekends between Thanksgiving and Christmas – down from five last year – retailers must be ready to capture holiday spending during a narrower window of time.
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HSN launching multi-platform holiday campaign
St. Petersburg, Fla. -- HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.