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Clark’s Americas steps up online engagement
Newton, Mass. – Clark’s Americas Inc., a division of the global shoe brand with more than 300 stores in the U.S., is deploying the Yottaa Engagement Cloud to optimize user engagement and business performance on its U.S. e-commerce site. In fall 2013, the e-commerce team at the Americas division of Clarks sought a solution that could help scale and provide a consistent, engaging Web experience throughout the busy holiday shopping season and beyond.
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Kantar Media reports double digit increases across retailer coupons in 2013
Minneapolis -- The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.