eCommerce

Armonk, N.Y. – It was a very happy holiday for online and mobile retailers in 2014. According to IBM Digital Analytics Benchmark data for the 2014 holiday period (Nov. 1 - Dec. 31), online sales surged, as did mobile sales and traffic.

Online sales were up 13.9% from the same period in 2013. Mobile traffic accounted for 45% of all online traffic for the 2014 holiday season, an increase of 25.5% year-over-year. Mobile sales accounted for 22.6% of all online sales for the 2014 holiday season, an increase of 27.2% year-over-year.

Salisbury, N.C. - Bottom Dollar Food will close its 66 store locations in the greater Philadelphia and greater Pittsburgh markets by Jan. 15 and retire the banner's operations. Upon the closing of stores, Bottom Dollar Food will offer every associate severance, and eligible associates will be offered career transition services.

Seattle -- Nordstrom plans to open a Nordstrom Rack at Ambassador Town Center in Lafayette, Louisiana.

The 25,000-sq.-ft. store is scheduled to open in spring 2016. The more than 425,000-sq.-ft. Ambassador Town Center is a joint development of Stirling Properties and CBL & Associates Properties.

Redwood Shores, Calif. – Join Oracle Retail VP of strategy Andrea Morgan-Vandome on Tuesday Jan. 6 at noon ET as she shares the new developments of 14.1 combined with functionality through the acquisition of Micros. In this interactive webinar, attendees will hear first-hand how Oracle is able to delve deeper into mission-critical initiatives and offer retail-rich functionality.  

By Gregg Aamoth, POPcodes

Reston, Va. -  Although full results aren’t in yet, holiday e-commerce sales in 2014 look like a healthy improvement from 2013. According to data from comScore, for the holiday season Nov. 1 through Dec. 21, $48.3 billion has been spent online, marking a 15% increase from the corresponding days the previous year.   

By Gregg Aamoth, POPcodes

Pataskala, Ohio – Specialty apparel retailer Avenue Stores is turning its online customers into brand advocates by using ShopSocially’s referral marketing solution to generate referrals from its website users.    By encouraging users to connect with the Avenue brand on Facebook and share their purchases on social media, Avenue is driving word-of-mouth promotions resulting in a referral traffic that is converting at a rate as high as 28.48%.