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Study: Majority of back-to-school shopping will happen in-store
Consumers are in search of the latest back-to-school deals and experiences — and hitting their local shopping centers to find them. This was according to the annual “ICSC Back-to-School Spending” survey. The report from the International Council of Shopping Centers (ICSC), which was conducted between July 6-July 9, is based on a sample of 1,010 U.S. adults, 18 years of age and older.

