Direct To Consumer (DTC)

By Lee Cote, [email protected]

SALT LAKE CITY — Overstock.com has promoted Brian Popelka to the position of SVP of customer and partner care. Formerly VP of customer care, Popelka will establish and maintain relationships with the company's drop-ship fulfillment partners, in addition to his previous duties.

Under his direction, the customer care department has repeatedly ranked in the top four of the former NRF Foundation/American Express Customer Choice Awards and earned the Gartner Gold Award and the 2011 Stevie Award for customer care.

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

FOOTHILL RANCH, Calif. — The Wet Seal has appointed retail veteran Lesli Gilbert to the position of EVP, stores and operations. She replaces Barbara Cook, who resigned as the company's SVP of store operations in February.

MINNEAPOLIS — Christopher & Banks, a specialty women’s apparel retailer, reported a same-store sales increase of 23% for the 13-week period ended May 4, 2013, as compared to the 13 weeks ended May 5, 2012.

The company’s net sales totaled $109 million, a 16% increase from $94 million for the 13 weeks ended April 28, 2012. During the quarter, the company operated an average of 10.5% fewer stores than during the comparable period last year.

Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.

A lot of buzz this week about Amazon expanding a long-running grocery delivery program in its hometown of Seattle to the Los Angeles area and what it might mean for food retailers. The answer for now is, not much.

New York -- Kate Spade Saturday, a new division of Kate Spade, has partnered with eBay Inc. to open four pop-up storefronts with shoppable windows across downtown Manhattan.

The format will consist of a large interactive screen, open for business 24 hours a day. Shoppers can browse and select from among some 30 products and checkout via the screen, with the product delivered in approximately one hour, or scheduled within the week. The pop-ups will be open from  June 8 through July 7.

Chicago -- During a morning keynote session on Wednesday at the Internet Retailer Conference in Chicago, former Vice President and self-described “recovering politician” Al Gore related a couple of interesting facts about how the Internet is shaping modern commerce. First, he stated that when an online network increases in size its value increases by a squared amount, so that for example a network that doubles its number of users quadruples in value.

Fort Worth, Texas – RadioShack Corp. has promoted Marty Amschler to senior VP of franchise.

Amschler, who has been with RadioShack since 2009, will continue overseeing dealer franchise operations and also provide senior leadership to the company's commercial sales division and B2B sales team. He has close to 40 years of retail executive experience and previously held sales and franchise positions at companies including Kinney Shoe Corporation, The Athlete's Foot and NexCen Brands.