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Instagram program zooms in on social commerce
Visual social media network Instagram is taking a new step toward becoming a platform for commerce.
Instagram has launched a new program called Instagram Partners that is designed to help companies advertise on the social network. Each certified partner must have expertise in at least one of three defined areas: ad tech (buying and selling ads at scale), community management (managing comments and gaining consumer insights), and content marketing (sourcing and delivering content at scale).
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Macy’s to test new hybrid store format; grow specialty stores
Macy’s may be cutting back on the number of department stores in its portfolio, but the company is moving ahead with brick-and-mortar growth in other areas.
Over the next two years, Macy’s plans to open about 50 Macy’s Backstage stores in off-mall locations. The roll out builds on the launch of the off-price format this past September.

