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Kohl’s partners with AwesomenessTV in omnichannel promotion
Menomonee Falls, Wis. - Kohl’s Department Stores and multiplatform media company AwesomenessTV have launched a partnership to launch S.o. R.a.d., a seven capsule limited-edition junior’s fashion line and “Life’s S.o. R.a.d.,” an original four-season YouTube series featuring top teen influencers. The first S.o. R.a.d. junior’s capsule will launch at Kohl’s and Kohls.com on Sept. 22.
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Mall Marketing Spotlight: "Santa Paws" at the Mall at Short Hills
The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.
