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How Express is building its brand
Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”
It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.
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Start-up wants to make it easy for customers to return online goods — in malls, stores
Two e-commerce vets are looking to tackle one of the retail industry’s most vexing problems: returns of online purchases.
David Sobie, former senior VP of marketing & business development at flash site HauteLook, and Mark Geller, former head of mobile at the company (which Nordstrom acquired in 2011), are launching Happy Returns, which seeks to eliminate the “pain” of returns by mail by establishing a network of “Return Bars” in malls and stores where shoppers can return merchandise purchased online and get an immediate refund.

