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Consumer electronics giant takes products direct to consumers in unusual pop-up
LG Electronics is taking its LG Signature brand on the road, opening a pop-up at Santa Monica Place in Santa Monica, California, Nov. 8 through Nov. 13. The LG Signature Gallery concept was officially launched in Manhattan’s Rockefeller Center earlier this fall. Similar to the New York City concept, the LG Signature pop-up structure on the West Coast is created entirely of LED panels on all four sides. -
Toys ‘R’ Us going on 30-hour shopping marathon
The nation’s largest specialty toy retailer isn’t worried about any so-called Thanksgiving backlash. Toys “R” Us announced plans to open its doors at 5 p.m. on Thanksgiving — and keep them open (in nearly all locations) for 30 hours straight, closing them at 11 p.m. on Friday, Nov. 25. It’s the fourth consecutive year the chain has opened at 5 p.m. on the holiday.

