Retailers continue their efforts to step up design investments to improve the customer experience, but they should also focus on investing in customer safety.
That message was driven home during the SPECS session, “Safe Stores: Design Ideas to Help Customers Feel Safer” Speaker Andrew McQuilkin, retail leader at BHDP Architecture, explained that recent “active” shootings — when individuals actively attempt to harm people in confined, populated areas — have targeted formerly “safe areas,” including malls.