Crayola Experience boosts Texas center conversion

The story of the reinvention of a mall into a multi-use development got more colorful this week.



Crayola Experience announced it will place its fourth U.S. location in The Shops at Willow Bend in Plano, Texas, a Starwood mall that is adding a seven-story office tower, an expanded dining district, and the North Texas Performing Arts Center in a top-to-bottom transformation.



Equinox also announced this week that it will open a 35,000-sq.-ft. fitness center there.



Opening in spring 2018, the 60,000-sq.-ft. Crayola Experience will house a 5,000-sq.-ft. Crayola Store and allow visitors to name and wrap their own Crayon and learn how crayons are made in a live Factory Show.



The 200,000-sq.-ft. office building will accommodate some 800 employee and will be connected to the mall near the food and beverage area.



The mall lost anchors Saks and Lord & Taylor when parent company Hudson’s Bay decided to exit the Texas market. Starwood tore down the Saks building and replaced it with Crate & Barrel and Restoration Hardware.

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