Malls and shopping centers are real, physical places. That’s their advantage versus the internet. Shopping centers can at least aspire to be the third place. Websites cannot.
It’s a turbulent time for many American malls, and several owners and operators have had success reversing the fortunes of underperforming malls by transforming them into mixed-use destinations.
The challenges facing developers and retailers as they plan for the shopping venues of tomorrow were brought home by a panel of shopping center executives at SPECS 2018.
