Report: Five Below heads to the California coast
Five Below is about to enter San Diego.
The teen and tween extreme value retailer will open the doors to its first store in August, and a second location will follow the first half of 2019, according to the San Diego Union-Tribune.
Based on the company’s prices and rotating selection of kid-friendly products, Five Below’s entry into the San Diego market will put pressure on other dollar stores and mass merchants, such as Target and Walmart, within a five- to 10-mile radius of its stores, the report said.
The locations are expected to be a hit among the area’s large military community, which is comprised of families who are always in search of value items, Miro Copic, a marketing professor at San Diego State University, said in the report.
To read more, click here.
The teen and tween extreme value retailer will open the doors to its first store in August, and a second location will follow the first half of 2019, according to the San Diego Union-Tribune.
Based on the company’s prices and rotating selection of kid-friendly products, Five Below’s entry into the San Diego market will put pressure on other dollar stores and mass merchants, such as Target and Walmart, within a five- to 10-mile radius of its stores, the report said.
The locations are expected to be a hit among the area’s large military community, which is comprised of families who are always in search of value items, Miro Copic, a marketing professor at San Diego State University, said in the report.
To read more, click here.