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Retailers: Time to re-think your ‘best customers’
By David King, fulcrm.com
For many retailers, the “best customer” search has been an ineffective venture where the results haven’t warranted the time or expense, despite a host of different efforts. But this tantalizing target keeps pulling dollars out of budgets, dollars that could be spent on creating a more realistic and profitable approach to customers -- one that considers customers’ shifting behaviors and value.
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Top 10 ‘Unmissable’ New Stores
New York City -- Looking for a hit list of the hottest new stores around the globe? Check out the 10 contenders below. The list comes from the folks behind the cutting-edge, London-based retail consultancy echochamber.com.
Forever 21, Times Square, New York City: This vast, 90,000-sq.ft. store has a sense of quality that is astonishing given its low price-points. The best feature is the exterior: an amazing interactive digital billboard features giant-sized virtual models who take Polaroid pictures of the crowd below.
