JCPenney to sponsor Rascall Flatts tour

PLANO, Texas JCPenney announced that it is the official sponsor of the “Rascal Flatts American Living Unstoppable Tour” presented by JCPenney. The tour will promote American Living, the retailer’s affordable, all-American lifestyle brand developed exclusively for the JCPenney customer by Polo Ralph Lauren’s Global Brand Concepts. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year.

In conjunction with the tour, Rascal Flatts has written a new song inspired by the spirit of the brand titled “American Living,” which will serve as the soundtrack for the new American Living commercial. The song will only be available on a special version of the Unstoppable CD sold at JCPenney stores.

“Representing true Americana, Rascal Flatts’ music transcends genres and resonates strongly with our customers – the more than half of America that shops at JCPenney each year,” said Mike Boylson, chief marketing officer for JCPenney. “With Rascal Flatts’ significant crossover appeal and passion for the brand, our fully integrated sponsorship of ‘Rascal Flatts American Living Unstoppable Tour’ is a perfect canvas to highlight American Living and its true American values.”

The new Rascal Flatts song “American Living” will be available exclusively on a special version of their new Unstoppable album, to be sold at JCPenney beginning on April 7. All net proceeds from the sale of albums will be donated to the JCPenney Afterschool Fund, which provides children in need with access to life-enriching afterschool programs that inspire kids to be smart, strong and socially responsible.