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Family Dollar names chief merchandising officer
Matthews, N.C. -- Family Dollar Stores said Monday that it has named Paul White as executive VP, chief merchandising officer. He will report to Michael Bloom, president and COO.
White joined Family Dollar in 2011 as senior VP, apparel, home and seasonal. Before joining the company, he served as the past president, CEO, and director of Goody’s, where he refocused the merchandising and marketing strategies on the core customer while leading the company’s exit from bankruptcy. -
A digital déjà vu
Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?
With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.