Department Store

Hudson’s Bay measures incremental ROI of printed offers

Despite the digitization of most customer-facing communication, printed flyers are still an important promotional vehicle for many retailers. By analyzing terabytes of offer-, store- and item-level sales data for products promoted in its weekly flyers, Hudson’s Bay Company (HBC) is determining the true incremental return on printed promotions and optimizing the efficiency and effectiveness of its flyer-based marketing efforts for its Hudson’s Bay stores.

Mixed-use development works for trade areas where demand matches each use

Different developers look at mixed-use in different ways. One developer will look for trade areas that provide solid demand for retail, residential, office and perhaps other uses. The goal is to create developments where no single use dominates the others.

Still other developers gauge the demand for various uses and adjust the use offerings to match demand. In such cases, one use may dominate the center.

The Trademark approach to demand

Lansing, Mich. — Mid-America Real Estate Corporation’s Investment Sales team has brokered the sale of a portion of the 313,000-sq.-ft. Edgewood Town Center in Lansing, Mich. Office Max and Dollar Tree anchor the center, while Target and Sam’s Club shadow anchor.

RCG Ventures LLC purchased the 86,000-sq.-ft. portion, whch excludes shadow anchors, for an undisclosed amount from Ramco-Gershenson Properties Trust. Mid-America represented Ramco-Gershenson.

J.C. Penney is making headlines again thanks to shareholder Alan Marcus, who is suing the troubled department store chain because of its recent decision to build equity by issuing more than $800 million worth of new stock, which sent share values plunging, Reuters reported.

The report said Marcus, who bought 300 shares of Penney stock on Sept. 26 shortly before the new stock was announced, is trying to obtain class-action status for his suit.

Apparel, cosmetics and home furnishings retailer Dillard’s is offering a custom edition of the Southern Living Christmas Cookbook to benefit the Ronald McDonald House Charities. 

The exclusive, 288-page hardbound cookbook is filled with holiday recipes, color photos, menus, decorating tips and entertaining ideas and costs $10. It is available at all Dillard’s stores nationwide, as well as online. Proceeds from the sale of the cookbooks will benefit local Ronald McDonald Houses operated by RMHC Chapters in Dillard’s markets.

Beachwood, Ohio — DDR Corp. has closed a previously announced acquisition of a portfolio of 30 power centers from a joint venture with Blackstone Real Estate Partners VII L.P. and settled its forward equity sale. DDR acquired Blackstone’s 95% share.

The company funded the investment through a combination of proceeds from the issuance of new common equity and unsecured debt, preferred equity and mezzanine loan repayments and the assumption of existing mortgage debt.

By Yaromir Steiner