Department Store

Most retailers now have some sort of social presence, but too often it consists of having an account on popular social media networks and little more. Following are five examples of recent retail social media offerings that leverage social media’s unique ability to engage consumers, improve operations and boost profits.

American Eagle – ‘Rock Your Walk’

Plano, Texas – J.C. Penney Company, Inc. has reportedly named Jan Hodges, a senior marketing executive who has been with the retailer for 25 years, to the position of senior VP and general manager of home goods. According to Reuters, Penney CEO Myron Ullman sent out an employee memo on Oct. 3 informing workers that Hodges would assume the new position on Nov. 1.

Denton, Texas — Cencor Realty Services has named Carrie Carter director of marketing for Golden Triangle Mall in Denton, Texas. Carter’s new responsibilities include creating and executing the mall’s marketing, public relations, advertising and social media programs. She will also support the mall’s current renovation through the development of marketing, collateral and presentation materials.

J.C. Penney Co. is expanding its kids and baby line-up with the launch of exclusive new brands, including dedicated in-store environments for Disney and giggleBABY.

Penney’s Disney shop concept ranges in size from 800 sq. ft. to 1,100 sq. ft. The branded department features toys, collectibles and children's apparel designed exclusively for Penney and showcasing various Disney characters.

A recent string of media reports has focused on major retailers that track customers who return merchandise. While the plaintiffs’ bar and the media are seeking to transform return monitoring into a headline-grabbing consumer privacy issue, the practice is hardly new, it is certainly justified as an anti-fraud measure and any litigation or compliance risk should be mitigated by appropriate disclosures.

Columbus, Ohio – Lane Bryant officially reopens its store at the West Towne mall in Madison, Wis. on Friday, Oct. 4 with a new look. On the same day Lane Bryant opens a new store in Houston.

The store will celebrate its grand opening at both stores from Oct. 4 through Oct. 6. Customers who shop at those location during the weekend will be able to enter for a chance to win one of 150 $25 Lane Bryant gift cards.

New York -- While online retail sales continue to rise, regional malls continue to generate profits, according to an SNL Financial LC analysis.

The U.S. Census Bureau has estimated that retail e-commerce sales for the second quarter of 2013 grew by 4.9% over the prior quarter to $64.8 billion, an 18.4% gain over the preceding 12 months. Still, e-commerce accounts for less than 6% of retail sales, according to SNL (www.snl.com).

Denton, Texas — Golden Triangle Mall has announced the addition of Charlotte Russe to a list of national and regional tenants that have recently committed to or renewed leases at the renovated mall. The specialty fashion retailer will occupy 4,475 sq. ft. and will open before the holiday shopping season.

In addition to Charlotte Russe, the list of new retailers includes Buckle, Body Central, Pro Image Sports and food court eateries Italia Express, Tobu Oriental Eatery and Smoothie Paradise.