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7-Eleven brews 'Awesummer' promotion to offset rivals
DALLAS — 7-Eleven is looking to leverage social media this summer with a limited duration offer designed to generate traffic at the retailer’s more than 10,000 worldwide locations.
The announcement comes on the heels of Dunkin’ Donuts’ decision to focus more on its beverages and Starbucks’ announcement that it would be raising prices on select beverages.
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Starbucks raises some prices
Seattle – Starbucks has enacted small increases in the prices of less than one-third of its beverages in select markets. The increases, which average about 1%, affect smaller sizes of brewed coffee, tea, latte and espresso drinks. Larger venti- and grande-sized drinks will not have their prices changed.