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ECRM: Retail circular advertising trends, December 2014
ECRM compared retail circular advertising in December 2013 vs. December 2014 and noted trends occurring across top retail chains. CVS used longer but fewer December circulars, increasing circular pages by 18%. The CVS Christmas Clearance Sale circular was not seen in 2014. Walgreens cut two December 2014 comparable circulars accounting for the 22% drop in circular pages. CVS added a large “THROW THE PERFECT PARTY” promotional block on the inside front page of the 2014 holiday week circular featuring snacks, cookies, coffee, ice cream and sparkling cider.
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Supervalu tops expectations as profit more than doubles; sales up across segments
Minneapolis -- Supervalu Inc.’s third-quarter profit more than doubled as the supermarket chain experienced sales growth in all three of its business segments. Its results beat analysts' expectations.
Supervalu reported an overall profit of $79 million for the quarter ended Nov. 29, up from $31 million a year earlier. Revenue rose 4.8% to $4.2 billion.

