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McDonald’s reaches out to customers via beacons
Columbus, Ga. - McDonald’s franchises in Columbus, Georgia are integrating Bluetooth beacon technology from beacon solution provider Piper to deliver coupon offers, timely alerts, employment opportunities and customer surveys right as customers enter the establishments. -
Dunkin’ Brands to open 400-plus U.S. stores in 2015
Canton, Mass. - Dunkin' Brands Group Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, plans to add between 410 and 440 net new U.S. Dunkin’ Donuts restaurants five to 10 net new Baskin-Robbins U.S. restaurants in 2015. Globally, the company expects to open between 615 and 750 net new units in the coming year.

