McDonald’s global same-store sales increase 1.2% in January
Oak Park, Ill. - McDonald's Corporation reported a 1.2% increase in global same-store sales during January 2014. That includes a decrease of 3.3% in U.S. same-store sales amid what McDonald’s called broad-based challenges including severe winter weather.
Across the U.S., McDonald's says it is focused on regaining positive momentum with customer engagement, menu choice and operations excellence initiatives designed to enhance the customer experience. In other global markets, same-store sales grew 2% in Europe and 5.4% in APMEA (Asia-Pacific, Middle East and Africa).