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Netflix, Google, Amazon, Target and Publix rank highest in brand simplicity
New York City -- Netflix, Google and Amazon top a list of the 10 “simplest” U.S. brands, according to Siegel+Gale’s second annual Global Brand Simplicity Index.
(Netflix was picked as the simplest brand in the survey after it announced price hikes but before the announcement of the formation of Qwikster, which was subsequently reversed. In the wake of these missteps, mass subscriber departures followed.)
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New York’s All Stars: Top 10 New Stores of the Year
From charming boutiques to sleek global flagships, the New York retail scene was rocked by an influx of newcomers this past year. So many, in fact, that it was hard narrowing down the choices for my annual Ten Best list. After much deliberation, here are my picks: