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Shaquille O'Neal enlisted to endorse Monster products
Talk about an appropriate spokesperson. Monster, a leading manufacturer of headphones and personal audio equipment, has enlisted retired basketball superstar Dr. Shaquille O'Neal to endorse the company’s products across multiple categories.
"I am excited that we are collaborating with Shaq to market Monster's products. His bigger than life personality, coupled with his keen marketing experience and sense is a great fit for the Monster brand," said head ‘Monster’ " Noel Lee.
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Deloitte: Holiday shoppers use smartphones, stay local
New York -- Increasing smartphone ownership is taking more consumers down the digital shopping route, while many shoppers plan to frequent local small businesses when visiting stores this holiday season. According to the Deloitte Annual Holiday Survey overall smartphone ownership has risen to 61% of respondents from 42% two years ago.
