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IBM: Online sales rise 19% pre-Thanksgiving weekend
Armonk, N.Y. - Online sales were up 18.7% the weekend before Thanksgiving (Nov. 22-23) compared to the same two-day period in 2013. According to IBM Digital Benchmark analysis, mobile traffic accounted for 48.8% of all online traffic, an increase of 24.4% year-over-year.
In addition, mobile sales accounted for 26.6% of all online sales, an increase of 23.9% year-over-year.
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What you need to know about Millennial holiday shoppers
Younger shoppers make up the demographic group most likely to visit physical stores Thanksgiving weekend, but retailers had better be ready to offer the digital natives an ominchannel experience, according to new research from a leading retail trade group.
