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The top drivers of consumer loyalty are...
When it comes to being loyal to a retailer or brand, the majority of U.S. consumers are swayed by their pocketbooks. Nine out of 10 (92%) loyal customers rank price and value as the top factor in driving loyalty to specific retailers, followed by product/quality (79%) and variety/selection (71%), according to the International Council of Shopping Centers’ survey on brand loyalty. -
Retail sales rebound in July to a yearly high
Shoppers turned out in force in July, driving retail sales to their largest gain since December 2016. Retail sales in July increased by 0.6% June on a seasonally adjusted basis, triple the revised 0.2% growth seen in June, according to the National Retail Federation. Sales have increased by 3.5% year-over-year. (The NRF numbers exclude automobiles, gasoline stations and restaurants.)

