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Study: Saving money tops parents’ back-to-school shopping lists
Parents are pulling back on their back-to-school spending, and making “essential” school supplies their top priorities. This was according to a new survey from Ebates and global internet services company Rakuten. The study, which was conducted online by Propeller Insights in June 2017, tapped 1,001 adults and 500 teens. -
Study: Consumers are reigning in back-to-school budgets, visits
Families are keeping back-to-school shopping — and spending — simple. Nearly two-thirds of families budgeted $250 or less for all their back-to-school needs, with only a quarter indicating they will spend between $251 and $500. With tight budgets, families are focusing on price and selection when it comes to buying goods for their youngsters.

