Los Angeles – A majority of customers visit stores equipped with mobile devices. According to a new survey from mobile technology provider Useablenet, 70% of U.S., shoppers and 60% of U.K., shoppers have their mobile phone on their person in-store.
And 30% of U.S. shoppers use their smartphones to aid the shopping experience in-store, compared to 40% in the U.K. In addition, 77% of U.S., and 81% of U.K., consumers prefer to browse on smartphone but make purchases on a larger device, such as tablet or computer