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ShopSavvy promises greater personalization with iBeacon
Increased personalization is at the root of the latest upgrade to ShopSavvy’s mobile shopping platform allowing users greater targeting of in-store contextual ads.
ShopSavvy, the world’s largest mobile shopping platform, said its AdOns advertising network was enhanced to support iBeacon integration allowing greater personalization. Apple’s iBeacon technology uses Bluetooth and location-based services to ping nearby smart phones with advertisements, coupons, or messages. The technology is available on both the Apple, and Android operating system.
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Best Buy’s U.S. retail chief retires; HR head to assume responsibilities
New York -- Best Buy Inc.’s president of U.S. retail stores, Shawn Score, 48, has retired, effective immediately, after spending 29 years with the company. His responsibilities will be assumed by Best Buy’s chief human resources officer, Shari Ballard.
Ballard joined Best Buy in 1993, and has served in a variety of executive positions, moving into the HR position in 2013. Ballard will continue to head up human resources in addition to taking on the new duties.
