Apparel

Luxury online retailer Gilt Groupe has been preparing for an IPO for a year now, but didn’t have enough cash. Now the retailer says it has raised another $50 million from venture backers.

Founded in 2007, Gilt is a New York-based e-commerce retailer that holds flash sales of discounted luxury items from clothing to home décor. The $50 million infusion brings Gilt’s total amount raised to about $250 million.

Rockford, Mich. -- Wolverine Worldwide posted fourth-quarter net income of $10.7 million, following a $1.7 million loss for the year-ago period. The company said it is increasing its brand-building investments in 2015, focusing on omnichannel initiatives and international expansion.

Mahwah, N.J. -- Ascena Retail Group is eliminating its fledgling boys brand, Brothers, as part of a strategic review of its Justice business. Ascena launched the Brothers brand about three years ago as a way to enter the tween boys market. The company created Brothers stores inside some of its Justice stores.

Operations related to the Brothers brand are expected to be fully wound down by the end of the company’s fiscal year.

By Haydn Simpson, NetNames

New York -- Jonathan Ive, senior VP of design at Apple, is working on a redesign of Apple stores to make them feel more like a “natural” environment for the forthcoming Apple Watch, according to an article in The New Yorker.

“Ive has begun to work with (Angela) Ahrendts, Apple’s senior VP of retail, on a redesign-as yet unannounced-of the Apple Stores,” author Ian Parker writes in the article.

Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.

In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

Atlanta – Global fashion retailer Bonprix is bringing its marketing activities to the cloud. Bonprix, which is part of Otto Group, is rolling out applications from the Teradata Integrated Marketing Cloud.

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.  

In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.

Urban Outfitters is taking its omnichannel strategy to the next level by relocating its e-commerce fulfillment center to a new, 1 million square foot building in Pennsylvania.   The retail company plans to relocate its Trenton, S.C., e-commerce fulfillment center to a new building in Gap, Pa. Construction of the fulfillment center in Gap is on schedule to be complete by July.  

Leading branded footwear company Wolverine is eyeing 2015 as a year to focus on omnichannel and expansion.

The parent company of Stride-Rite, Merrell and other brands says it is poised to realign its resources to address a fundamental shift in consumer shopping behavior and allow for greater focus on important omnichannel initiatives.