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What retailer has the best online customer experience?
When it comes to providing a positive environment for online shoppers, one retailer stands above the rest.
In conjunction with its 18th Annual Mystery Shopping Study conducted in the fourth quarter of 2015, the e-tailing group has released its ninth annual Customer Experience Index. Nordstrom.com received a top score of 86.75. Websites are scored on a 100-point scale based on an assessment of metrics from five key pages, presence and execution of vital merchandising tactics, and exemplary customer service.
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Digital, off-price lift Hudson's Bay Company
Hudson's Bay Company says online sales were particularly strong in the fourth quarter and contributed to the company's same-store sales growth of 11% for the period.
The Canadian firm and parent company of the Saks Fifth Avenue banners said that for the fourth quarter ended Jan. 31:
• Same-store sales grew 11%;
• The Department Store Group (DSG) had a same store sales increase of 4%;
• Saks Fifth Avenue Off 5th same-store sales increased 2%;
• Saks Fifth Avenue same-store sales decreased 1.2%;
